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Selling Value: How to Win More Deals at Higher Prices by Mark Stiving Ph.D.

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Product Description

Unlock the Power of Value-Based Selling

In today’s competitive market, understanding how to sell value is the key to winning more deals at higher prices. In Selling Value: How to Win More Deals at Higher Prices, Dr. Stiving reveals the science behind value-based selling and the practical steps to master it. With real-world examples and actionable insights, this book shows you how to move beyond discounting and toward maximizing profit through superior value communication.

Master the Sales Strategy That Wins

Salespeople often know they should resist discounting but struggle to do so effectively. Selling Value: How to Win More Deals at Higher Prices teaches a proven sales strategy that helps you confidently say “no” to discounts while emphasizing customer value. Dr. Stiving breaks down pricing psychology and quantifies value, equipping you with the tools to justify your pricing and secure stronger margins.

Key Lessons You’ll Discover

  • How buyers perceive value and how salespeople can influence that perception for success in B2B sales.
  • When and how to talk about competitors without weakening your position.
  • Strategies to resist discounting and methods to recover lost margins when necessary.
  • Techniques to identify and prioritize the best prospects, boosting your overall efficiency and profit maximization.
  • Ways marketing and management teams can collaborate to build and articulate value more effectively, easing the selling process.

Transform Your Approach to B2B Sales

Every interaction you have with customers either creates or destroys value. Selling Value: How to Win More Deals at Higher Prices is your guide to ensuring that every action supports profit maximization through strategic pricing and value-based selling. By mastering value communication and understanding the nuances of pricing psychology, you’ll not only resist discounting but also drive impactful customer relationships that last.

Why You Need This Book

Whether you’re a seasoned professional or new to B2B sales, this book is an essential resource. It challenges conventional thinking and offers a new perspective that transforms how you approach customer value. If you’re ready to move beyond the constant battle over pricing and start closing deals through true value, Selling Value: How to Win More Deals at Higher Prices is the strategic guide you need.

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