×
Back to menu

‘Good to Great’ book by Jim Collins: Why Some Companies Make the Leap…And Others Don’t

Shipping Time: Shipping cost:
View Cart
Ready to ship | Fast shipping & Free returns
Product Description

The Challenge: Achieving Long-Term Success

In the iconic management study, Good to Great, Jim Collins explores how companies can sustain exceptional performance over time. The book shows how great companies triumph and how long-term success can be ingrained in the very DNA of an organization from the outset. But what happens when a company is not born with great DNA? How can good companies, mediocre companies, and even bad companies achieve lasting greatness? This question has been at the core of Jim Collins’ research for years.

The Study: From Good to Great

Jim Collins and his research team delved deep into the question: Are there companies that defy mediocrity and convert long-term stagnation into long-term superiority? If so, what are the universal traits that allow a company to make the leap from good to great? Over five years, they analyzed the histories of twenty-eight companies to identify the defining characteristics of those that achieved enduring greatness.

The Standards: The Benchmark for Greatness

Using rigorous standards, Collins’ team identified a group of elite companies that made the leap from good to great and sustained those results for over fifteen years. The impact was astounding: after making the leap, these companies generated stock returns that outperformed the general stock market by an average of seven times over fifteen years, surpassing even the best companies in the world, such as Coca-Cola, Intel, General Electric, and Merck.

The Comparisons: What Makes Some Companies Great?

The research team also compared the great companies with a select group of companies that failed to make the leap. What was the difference? Why did one set of companies become truly great performers while others remained good? Through extensive analysis, Collins and his team discovered the critical factors that set these great companies apart.

The Findings: Key Determinants of Success

The findings of the Good to Great study will surprise many readers and provide invaluable insights for companies aiming to achieve lasting success. Some of the key concepts include:

  • Level 5 Leaders: The research team was astounded by the type of leadership required to achieve greatness.
  • The Hedgehog Concept: A focus on simplicity within the three circles, which is essential to transcending the curse of competence.
  • A Culture of Discipline: The combination of a disciplined culture with an entrepreneurial spirit leads to extraordinary results.
  • Technology Accelerators: Good-to-great companies think differently about the role of technology in driving success.
  • The Flywheel and the Doom Loop: Radical change programs and abrupt restructuring almost always lead to failure in achieving greatness.

Jim Collins’ Vision: Challenging Conventional Business Culture

As Jim Collins notes, “Some of the key concepts discerned in the study fly in the face of our modern business culture and will, quite frankly, upset some people.” Yet, in a world where lasting success is rare, these findings offer invaluable insights for companies seeking to make the leap from good to great.

Additional Questions You Might Have

What is the book Good to Great by Jim Collins about? The book explores how companies can achieve enduring greatness and provides a framework for success that has been proven in numerous real-world case studies.

What was Jim Collins’ best quote about Good to Great? One of the most memorable quotes from the book is: “Good is the enemy of great.” This quote captures the essence of the book—how striving for greatness requires going beyond competence and challenging the status quo.

In what order should I read Jim Collins books? While reading Jim Collins’ books in order is not strictly necessary, many readers choose to start with Good to Great to gain insights into long-term business success before exploring other works like Built to Last and How the Mighty Fall.

What companies are mentioned in Good to Great book? The book references numerous companies, including well-known giants like Coca-Cola, Intel, General Electric, and Merck, to highlight examples of organizations that have achieved sustained greatness.

Shipping & Delivery

How much does shipping cost?

We are glad to bring our customers great value and service. That’s why we provide fast shipping from our Fulfillment Center in California by UPS and USPS.

What countries are you delivering to?

As of now, we’re delivering to the United States only.

How can I track my parcel?

Once your parcel has left our Fulfillment Center, you will receive an email with a tracking number to monitor your parcel movements.

Can you ship my order to a business address?

Yes, you can write your business address in your order details if it’s more convenient to you.

Can you ship my order to a PO Box address?

Yes, you can select delivery to a PO Box if it’s more convenient to you.

Can you ship my order to APO or FPO military addresses?

Yes, we ship anywhere in the United States, and to all US territories and military APO/FPO addresses.

What happens to my parcel if it is delivered while I’m not there?

Depending on the destination and the package size, your parcel will be left in your mailbox or on your porch, or it may be left with a neighbour.

Refunds & Returns

Can I cancel my order?

All orders can be canceled until they are shipped. If your order has been paid and you need to change or cancel it, please contact us within 12 hours of placing it.

Can I get a refund if something is wrong with my order?

Within 14 days of receiving the parcel, you can ask us for:

  • A full refund if you don’t receive your order
  • A full refund if your order does not arrive within the guaranteed time (1-3 business days not including 1 business day processing time)
  • A full or partial refund if the item is not as described

Full refunds are not available under the following circumstances:

  • Your order does not arrive due to factors within your control (e.g. providing the wrong shipping address)
  • Your order does not arrive due to exceptional circumstances outside our control (e.g. not cleared by customs, delayed by a natural disaster).

All our products are backed with a 14-day money back guarantee. Just send us a message on the Contact Us page and we will refund the purchase price.

Can I return an item for an exchange instead of a refund?

Yes, you can! Kindly Contact Us form to discuss the details with us.

Can I return my purchase?

All our products are backed with a 14-day money back guarantee. Just contact us and we will refund the purchase price.

If you are not satisfied with your purchase, you can return it for a replacement or refund. No questions asked! You only should return it at your expense.

Please contact us first and we will guide you through the steps. We are always ready to give you the best solutions!

Please do not send your purchase back to us unless we authorize you to do so.

Are there any items I can’t return?

Hygiene and our customers’ safety is our top priority, which is why there are specific types of products that can’t be returned such as:

  • Face and body products if opened, used, or have a broken protective seal
  • Underwear if the hygiene seal is not intact or any labels have been broken
  • Swimwear if the hygiene seal is not intact or any labels have been broken
  • Pierced jewellery if the seal has been tampered with or is broken

Customer Reviews

There are no reviews yet

Write a Review

Why Brooklinen?

Free theme updates
The smart timer encourages a full 2 minutes brushing time as recommended by dentists.
Free theme updates
The smart timer encourages a full 2 minutes brushing time as recommended by dentists.
Free theme updates
The smart timer encourages a full 2 minutes brushing time as recommended by dentists.
EXPRESS DELIVERY
DHL express delivery worldwide
FREE RETURNS
Free return for 30 days for any order delivered in USA
AVAILABLE CUSTOMER SERVICE
Available via Whatsapp
PAYMENT IN 3X
Take advantage of a payment in 3x without fees from $100 of purchase
Top

Shopping cart

×