Discover the Power of Persuasion
Influence, New and Expanded: The Psychology of Persuasion is the foundational and internationally acclaimed bestseller that has sold over 5 million copies worldwide. Now revised with new research, new insights, new examples, and online applications, this essential guide by Robert Cialdini—New York Times bestselling author of Pre-Suasion—dives deeper than ever into the science of influence and persuasion.
If you have ever wondered, “How to Influence: The Psychology of Persuasion?” or asked yourself, “Why should I read Influence: The Psychology of Persuasion?”—this newly expanded edition provides all the answers you need. Cialdini explains the psychology of why people say yes and shows you how to apply these principles ethically in both your business and personal life. With relatable examples and memorable stories, the complex science becomes surprisingly easy to grasp, no scientific background required.
In Influence, New and Expanded: The Psychology of Persuasion, you will master the techniques of persuasion while also learning how to protect yourself from unethical tactics. Backed by 35 years of evidence-based, peer-reviewed research, including a landmark three-year field study, this book offers a comprehensive, actionable framework for anyone looking to move others in their direction.
What are the 7 principles of influence Cialdini?
In this definitive guide, Robert Cialdini introduces and explains the Universal Principles of Influence. Whether you are looking to enhance your marketing skills, improve negotiations, or simply communicate more effectively, understanding these principles is crucial.
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity (the newest principle featured in this edition)
Each principle is backed by real-world examples and scientific research, helping you not only to apply them but to defend against manipulation as well.
What does the book influence talk about?
Influence, New and Expanded: The Psychology of Persuasion explores how small, often subtle factors can significantly affect people’s decisions and behaviors. Cialdini’s work explains how to ethically leverage these psychological triggers to achieve positive outcomes in business, marketing, leadership, and everyday social interactions. This expanded edition is your essential companion for mastering influence in the modern world.
Master the art and science of ethical persuasion with Robert Cialdini’s Influence, New and Expanded: The Psychology of Persuasion—your go-to resource for becoming a more influential and empowered communicator.
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