Master the 80/20 Principle and Accelerate Your Success
Stop “just getting by” and start mastering the secret that drives top entrepreneurs and marketers worldwide. In 80/20 Sales and Marketing, Perry Marshall reveals how the inviolable pareto principle for business can help you work less make more — transforming your approach to sales and marketing optimization forever.
Recognized by Dan Kennedy, Author of The Ultimate Marketing Plan, as “an honest man in a field rife with charlatans,” Perry Marshall shows you how to identify and leverage the most valuable 20 percent of your market. By page 5, you’ll be applying 80/20² and 80/20³ strategies to multiply your impact, making it an essential sales productivity guide for serious professionals.
Unlock Hidden Opportunities and Optimize Your Efforts
- Slash sales and marketing time-wasters (page 117)
- Locate invisible profit centers in your business (page 31)
- Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
- Gain dominant “Pareto principle” search engine positions (page 70)
- Stand out from competitors and differentiate your brand (page 67)
- Earn authority and prestige in your marketplace (page 154)
This sales strategy book goes beyond theory. It comes with online access to powerful 80/20 software tools, making it a breakthrough in marketing automation and sales and marketing optimization. You’ll find hidden profits, streamline processes, and build a foundation for true business scaling strategies that can skyrocket your growth.
Engineered for Speed and Simplicity
Described by Susan Kruger, Master of Education and founder of SOAR Study Skills, as “an easy read… very accessible, short chapters, and actually quite entertaining,” 80/20 Sales and Marketing is designed for busy entrepreneurs. Each chapter concludes with a Pareto Summary, and key “Pareto Points” highlight essential insights in just 1–5 minutes, optimizing your learning speed.
With tools like the 1-page “80/20 Cheat Sheet,” this book becomes a powerful resource for time management for entrepreneurs, providing the clarity and direction needed to focus on high-impact activities while eliminating waste.
Apply the 80/20 Principle Across All Areas of Business
The 80/20 Principle is the underlying “law of nature” behind every successful venture. Perry Marshall teaches you how to apply it to outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic — both online and offline — making it a must-have guide for mastering internet marketing principles and web marketing optimization.
Whether you’re scaling a startup or refining an established brand, this book identifies strategies for increase sales efficiency and reaching untapped audiences, making it a critical asset for anyone seeking a powerful small business marketing book.
Exclusive Online Tools Included
Along with the book, you gain access to online services like The 80/20 Power Curve, helping you find “invisible money” in your business, and the Marketing DNA Test, a personal assessment that highlights your natural selling strengths. These tools reinforce Perry Marshall’s reputation as a leading expert, making 80/20 Sales and Marketing the ultimate Perry Marshall marketing guide for ambitious sellers and marketers.
Master the art of working smarter, not harder, and unlock the true potential of your business today with 80/20 Sales and Marketing book.
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